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business studies market research. We needed to find out what kind of price people would pay for a cookie and what flavoured drinks they like
Member rating: No Rating | Words: | Submitted: Wed Feb 21 2007
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Appendix 1 Market Research for ... 'Cookie Monster' To: AHA Date: 24th January 2006 From: Jessica Pulford Aim Our business is to sell cookies and drinks in school at break to make some profit. Our aim is to see if we can do this successfully by looking at the data that we have collected. Method Market Research is the research that is written as data to see if your business will be successful. We gave out about 20 questionnaires to years 7-11 and got 20 pupils from each year to answer them. The two types of data that we collected were Primary data - which is when the information is new Secondary data - is where the information that has been published before. There are lots of ways of finding out information about people such as: - * Face-to-face, * Over the phone, * Questionnaires * Observations * Postal surveys * And many more. To make sure...
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