business studies

... INTRODUCTION This chapter starts by providing a background to the topic of the project. The purpose will then be formulated, and finally demarcations will be stated. I will be completing a piece of coursework based on the title: 'With reference to your local area, would a new healthy fast food restaurant represent a sound business proposition?' My healthy fast food restaurant will be called 'Eat Healthy'. Ethical Considerations I am likely to encounter ethical issues during my research, such as there may be some interviewees who may not be answering the questions truthfully. This will provide me with some false information and therefore in order to make the person feel more at ease and relaxed I will carry out the interviews in a known environment. The interviewees might not want other people to view their information and they may also want to remain anonymous. To some people, the discussion of healthy eating may

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