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... Business Coursework Market Planning The product I intend on marketing is a magazine. The name of the magazine is Cosmogirl, and I have chosen this particular product as it clearly applies to two market segments. A market segment is a type of genre which divides the whole market. Examples of different market segments can be seen in the publishing industry, as broadsheet newspapers target business people in Class 2 of the socio-economic segment, whereas a magazine called 'The Oldie' is directed towards the older generation, and therefore fits into the gender segment. The two main segments that Cosmogirl magazine applies to are:- AGE - this is because the magazine deals with issues concerning teenage girls, aged 12-19. GENDER - this is because the magazine is aimed at teenage girls as it concentrates on issues that would interest girls. For example, music, love stories and the latest fashion trends. I
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