'With Specific reference to the marketing of sports development initiatives, discuss and evaluate the most important components of the marketing mix and consider their relevance to the customer'.

... Marketing Assignment 'With Specific reference to the marketing of sports development initiatives, discuss and evaluate the most important components of the marketing mix and consider their relevance to the customer'. Once the Organisation or Company has developed its marketing strategy and the Target Market has been identified, it can begin to plan the marketing mix. The marketing mix is one of the dominant ideas in modern marketing. The marketing mix is the combination of four variable controllable tools: (below) * Product * Price * Place * Promotion (Kotler, 2001) These four tools are known as the 4P's, the Product is what is offered to the customer, which can be tangible for example; a football pitch, or the product could be intangible for example; a sports development programme. The Place is the location where the product is offered to the customer. It can be either physical location for example; a Football Stadium, or it can be a chain

want to read more? →