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"Money has made sport rich, but at what cost" Discuss this statement with reference to the Olympic games.
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- Words:
- 687
- Submitted:
- Tue Oct 07 2003
... "Money has made sport rich, but at what cost" Discuss this statement with reference to the Olympic games. (25) The Olympic Games has now become a major business enterprise as well as a world-renowned sporting competition. The Olympic marketing programme has become the driving force behind the promotion, the financial security and stability of the Olympic Movement. The challenge of financing the Olympic Games has been a recurring theme throughout Olympic history. Since it's founding in 1894, the Olympic Movement has depended on partnership with the business community to stage the Olympic Games and to support the Olympic athletes. Today, marketing partners are an intrinsic part of the Olympic Family. The Olympic Movement provides unparalleled returns on the investment for sponsors. The Games provide a marketing platform that is based on ideals and values. The Games provide unparalleled opportunities for a company's sales, showcasing, internal rewards, and community outreach
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