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What would be the most effective way to market an on-line shopping service for Tecsave? Background info: Tecsave
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- Words:
- 1658
- Submitted:
- Tue Aug 26 2003
... What would be the most effective way to market an on-line shopping service for Tecsave? Background info: Tecsave Tecsave is now a supermarket store but when Tecsave was first established Tecsave was a grocery store situated somewhere in the Midlands. A sole trader named Robbie Peers in 1947 founded Tecsave. Within a decade Tecsave expanded internally by becoming a PLC (Private Limited Company) and by situating 56 branches somewhere in the Midlands. At the present time Tecsave have continued to expand by placing 187 branches situated in various parts of the U.K (131 branches situated outside the Midlands). Tecsave's niche market is the supermarket industry. A sole trader is some one who runs/owns there own business. The advantages are easy to set up (few legal requirements, keeps all profits (from capital) decides what to do keep some as retained profit invest etc, complete control over business, choose holidays how long working for,
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