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What recommendations would you make to Paynes to develop the marketing mix of the Poppets Range?
Member rating: No Rating | Words: | Submitted: Thu Jul 11 2002
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Coursework What recommendations would you make to Paynes to develop the marketing mix of the Poppets Range? The objective of this coursework is to be able to improve the marketing mix for Paynes and the product Poppets. To do this I intend to look at which parts of the marketing mix Paynes has used well and explain how they have done this well. I will also be pointing out what Paynes have done badly and then suggest how they could improve these things. To do this I will use a database to find out what people think of Poppets. I will go to www.paynes.co.uk and www.poppets.com to see what methods of marketing they are using. I will try to get as much extra information from books and the Internet as possible. I will then, as stated above, use this information and analyse it so that I can improve the marketing mix for Poppets. Background Paynes...
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