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What recommendations could you give to Paynes to improve the marketing mix of Poppets?
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| Submitted: Thu Jul 11 2002
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Name: Andrew Bershadski Form: 11U COURSEWORK Table of Contents Aim: 3 Data Gathering 3 Background: 3 Promotion: 3 Price 3 Production 3 Place 3 Findings and Recommendations: 3 Appendix A 3 Appendix B 3 Aim: What recommendations could you give to Paynes to improve the marketing mix of Poppets? Secondary aims: Product: * Find out which flavours should be added/taken away from the current range. * Find how the packaging could be changed to make the product more appealing. Price: * Find out what customers think of the current price. * Which gender thinks that Poppets are over-priced, as compared to the other? Place: * Find out the most popular point of sale for products such as Poppets * Find out where most 15-18 year olds buy their chocolate products. Promotion: * Find out which types of promotion are effective. * Make specific suggestions and give examples of how promotion should be developed. * Concentrate on the 15-18 age group, and which advertising works best to encourage them to buy the product. How aim will be achieved: Desk and field research will be carried out, to ensure that enough data is...
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