What is marketing?

... What is marketing? * Marketing is all the processes involved in moving goods from a producer to a consumer. * Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. * Marketing is a human activity directed at satisfying needs and wants through exchange processes. Using these three definitions it is clear that marketing is not just about the adverts on the television. Marketing is a complex part of business. We can determine that marketing according to these definitions is the focus on the needs and wants of the consumers. The definition of marketing therefore goes passed the idea that it is just selling. We start to think about words such as identify- the ability to use market research. Anticipate- this is predicting the behaviors of customers and there reaction to new products, and Satisfy- the customer by ensuring they are happy with the quality, price, design and performance of

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