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What is marketing? Marketing is a way of advertising something. It is a way of thinking. Market The set of actual of potential users/customers. (Kotler) market area A geographical area containing the customers/users of a particular firm/library for specific goods or services. (The library's legal service area.) market demand The total volume of a product or service bought/used by a specific groups of customers/users in a specified market area during a specified period. market development Expanding the total market served by 1) entering new segments, 2) converting nonusers, 3) increasing use by present users. market positioning Positioning refers to the user's perceptions of the place a product or brand occupies in a market segment. Or how the company/library's offering is differentiated from the competition's. market profile A breakdown of a facility's market area according to income, demography, and life style (often.) market research The systematic gathering, recording and analyzing of data with respect to a particular market, where...

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