What is marketing?

... What is marketing? Marketing includes advertising, selling, and delivering products to people. The market department try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world. Objectives, strategies, and tactics - these are the parts of a solid strategic marketing plan. In order to achieve this the marketing mix must be put into use (the 4 p's): Price Product Place Promotion Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer' (P.Tailor 7/00) In order for your business to sell its products and services as successfully as possible, you need to look at what products you are selling in detail to ensure they will be attractive and needed; the price to ensure it is not too cheap or too expensive; where you are best distributing your product; and finally, how you can create

want to read more? →