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What aspects of Cadbury Schweppes marketing have ensured they retain their market leadership and how has ICT contributed to this success?
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- Words:
- 2080
- Submitted:
- Wed Mar 31 2004
... What aspects of Cadbury Schweppes marketing have ensured they retain their market leadership and how has ICT contributed to this success? Introduction The following report discusses how Cadbury Schweppes have used the Marketing Mix and ICT to retain their market leadership. Methodology The first thing I did was to design a questionnaire on Consumer habits. This is a form of primary research. In this questionnaire I included questions like "how often do you buy chocolate" and then gave a choice between so many different answers. With this questionnaire I have found out that most people are influenced by TV-adverts and most people respond to Special promotions? Next we went on a visit to the Cadbury factory. The Cadbury factory is located in Bourneville, Birmingham. Cadbury Schweppes buys its high quality cocoa beans from a country in West Africa called Ghana and Malaysia. Then they are processed at their highly technical cocoa factory, which can
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