Salma Ahmed
English Lit. GCSE Student
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What are the development possibilities for McDonald's
- Words:
- 931
- Submitted:
- Mon Nov 07 2005
Have a little read: ... Macdonald's Case 1. What are the development possibilities for McDonald's? a. The Menu: Characterized by variety of products to choose from. It must have an attractive appearance in order to attract customers (cheerful colors). The kids' meal should be the main focus as the main target is children. The menu should contain picture of the product appearing convenient and nearly approach the picture of a healthy food. Change the menu in few restaurants, if successful then move the idea to other restaurants. b. The image: How Mac. Can develop its image to be good in countries that had many disagreements on the presence of Mac.? - Make donations example: to hospitals - Help in improving the environment - Try to insert new healthy food. c. The Brand: Perform a join venture with the country's national icon to make the brand name more strong example: the most successful restaurant in the country.
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