Travelcorps Business Plan

... TRAVELCORPS UK Hotel Services Contents Front Page 1 Contents 2 Mission Statement 3 SMART objectives 3 SWOT analysis 4 Marketing Audit 5 Ansoff's Matrix 6 Diversification 7 Control and Measurement Systems 8 Bibliography 9 1. Mission Statement: A strategic marketing plan begins with a mission statement (purpose statement). This is largely philosophical and is the way the company wishes to do business. Mission statement for Travelcorps, " We are a hotel service sector to offer value and facilities to out customers for their stay. Our mission is to create superior value for our stockholders, customers and employees." SMART Objectives: o Increase occupancy of, Business people in 5% Business people from companies in 50% General Public in 70% Weekday Occupancy in 5% Weekend Occupancy in 60% o Increase Market share by 40% o To innovate and bring up new ideas for future development of the company o Diverse into new market segments, i.e. general public o Develop new facilities and products, i.e. leisure facilities o Extent to new national market regions by spring 2001. o Increase Promotion by 400 %. 2. SWOT Analysis: A SWOT is a summary of the audit under

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