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Introduction Anyone who purchases a tourism product has probably been influenced by promotional campaign , assessed the product offer, considered whether he or she is willing to pay the pay the price and finally thought about how easy it would be to buy it. Each of these aspects of purchase are carefully planned by tourism marketers in an attempt to convince potential tourists to buy their products. They are the basic ingredients of the marketing mix , the aspect of marketing that we consider in detail in this assignment. Each of the areas the make up the marketing mix involves the complex set of management decisions which have to take into account both the individual mix strategy as well as the combined effect of the whole mix on the target market groups. (Tourism principles and practice) 1. People, process and physical evidence: expanding the marketing mix Marketing mix originally devised by booms and...

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