To conclude Errol has many types of marketing research available to him giving him a lot of information which will greatly help him and his business

... Task Sheet 2. Market research is used by businesses to find out the needs their customers have and the way they can improve their service or product so that it suits the needs of the customers. There are many ways to do this firstly there is something called primary research that is when the company it self sends out people to ask the general public questions to see how their service can be improved and what changes need to be made in what area. This is done in a number of ways such as the form of a questionnaire a one on one session. How ever before the company can actually go out and get first hand information the company decides what kind of questions they are going to ask if it is a questionnaire for example. They call this a sample this means it has a specific area that the

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