Throughout this unit project my main aim is to develop a marketing strategy for a new product idea. I have based this project therefore on the marketing of a new and exciting product called the VRX-2000: Vinyl Recorder.

... Unit No 3 : Marketing Marketing Case Study VRX-2000: Vinyl Recorder Dead Line : Friday 12th July 2002 Submitted to : JASON BOWEN Hugh Davies student No : 065529 Background to this project In order to complete this particular unit I must produce a marketing case study, which will outline the strategy for the development of an existing product into the market place. My work is going to involve full research into the main concepts of marketing and I will be identifying the best possible marketing strategies to adopt. The assignment will examine the following in some detail: * The main definitions and principles of marketing * The analysis of the external market environment * The concept of marketing research * The analysis of marketing tools * The analysis of relevant marketing strategies to adopt Introducing the VRX-2000: Vinyl Recorder Throughout this unit project my main aim is to develop a marketing strategy for a new product idea. I have based this project therefore on

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