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This report will be research and development of a gym called "Westside Health & Fitness Club".
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- Words:
- 678
- Submitted:
- Mon Dec 12 2005
... Report On Westside Gym Introduction This report will be research and development of a gym called "Westside Health & Fitness Club". I will talk about the location of the gym, price per customer, offers, new ways to improve the gym, and research into what the customer wants. This report aims to use research and development to create innovative ideas that will set this gym apart from others in the area. Findings With regards to the location of the gym, the evidence suggests that the location is well placed, due to the easy accessibility of the facilities. It is also located next to a supermarket, so can be seen by many shoppers. Place is an essential tool of the marketing mix and if achieved a business can do extremely well for itself. Price is also an essential tool of the marketing mix. A survey showed that 81% thought that the price of the gym was fair for
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