This report also includes Government of India policies to support marketing in small business ventures. An evaluation of these marketing policies is also included in this report.

... Executive Summary The word Entrepreneur is derived from French word Entreprendre, which means "to undertake, to attempt, to try in hand, to contract for or to adventure". A commonly accepted description of entrepreneurship is a process of identifying, evaluating, seizing an opportunity and bringing together the resources necessary for success (forum.belmont.edu ). In the process of industrial development especially in small business, entrepreneurship has acquired special significance. This is because of its relevance in the economic growth in a rapidly changing socio-economic and cultural situation in developed and developing countries. An entrepreneur is one of the most important inputs in the economic development of a country or with in its regions. The report provides an insight about the importance of marketing mechanism in a new entrepreneurial venture. This also includes the analysis and explanations about the impact and the risks associated with marketing in a new venture and suggestions to improve

want to read more? →