This report aims to aid Skinclad in becoming more marketing orientated

... Skinclad Ltd To: Mr Frank MD, Skinclad LTD From: XXX Marketing Consultants Subject: Courses of Action Date: 19/12/2003 1.0 Executive Summary Skinclad Ltd is a business-to-business manufacturer of high quality leather, suede and sheepskin men's full-length coats and jackets. The company has been established in the UK leatherwear market for twenty-five years, which in 2000 was valued at approximately £2.5m but has since dwindled due to economic changes. Skinclad sell their garments through Modal Fashions, a fashion retail chain, who have outlets throughout Europe. Since 2001 Modal have reduced their contract quantity to 25% and negotiations have become more difficult, with Skinclad only getting a profit return per garment as low as £1 on certain styles and being forced into two days a week production. Skinclad failed to secure a contract in 2001 to export through an overseas warehouse selling garments to the Scandinavian market. Skinclad are now working at breakeven levels in production and working within

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