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There are two types of market research. The first, Field or Primary Research, is the process of gathering new information about the market. The term ‘field’ comes about because, in order to collect the data
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Market Research Market research is carried out by a business before they launch a product, to find out what the target market wants and what they could do to increase the appeal of their product. It involves thoroughly gathering, recording and analysing data and can often take a large amount of time. A wide variety of market research techniques are used to find out what customers want. Depending on the product, customers are asked questions like: Where are they? Can we satisfy them? How can we improve our product for them? There are two types of market research. The first, Field or Primary Research, is the process of gathering new information about the market. The term 'field' comes about because, in order to collect the data, you must go into the field of the market, for example house-to-house surveys or street questionnaires. It is particularly useful for finding out new information about...
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