The purpose of this report is to explain what is marketing associated with fast-moving consumer goods companies, why it is important and the role it plays in the profitability of the company.

... Table of contents 1 Introduction 2 1.1 Purpose 2 1.2 Scope 2 1.3 Methodology 2 1.4 Limitations 2 1.5 Assumptions 2 1.6 Background 2 2 Definition of FMCG 4 3 Definition of marketing 4 4 Evolution of marketing 4 5 Marketing involves planning 6 6 Marketing as a set of business activities 7 7 Importance of marketing 11 8 The role of marketing 12 9 Conclusion 14 References 15 1 Introduction 1.1 Purpose The purpose of this report is to explain what is marketing associated with fast-moving consumer goods companies, why it is important and the role it plays in the profitability of the company. 1.2 Scope The report generally describes the whole process of marketing and also discuss the importance and the role of marketing within the organisations. 1.3 Methodology In order to complete this report, journal articles, secondary data contained in books are used to research the topic. Besides these, internet resources are selected to supplement the report. 1.4 Limitations The limitations of the report were limited resources relating the topic and the report may not cover completely the whole information in this area due to the words

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