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Introduction The aim of the investigation is to: 'Evaluate the marketing strategy of a familiar product or service, making recommendations on whether the marketing mix should be changed in any way' The product I have chosen to do my investigation on is the 'iPod with Video'. I have chosen to do this product as I know it reasonably well and have had a couple of iPod's since the release date in 2001. It is an extremely popular product worldwide not just because of its advanced technology, but because it has become a fashion statement. I'm sure its success will continue to increase and that is why I have chosen it. To continue with my investigation I will need to collect various information which, will help me make final recommendations to the company. I will be using the two general types of research, primary and secondary. Primary research, also known as field research, is used for...

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