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The principles of marketing For a marketing strategy to be successful it needs to be based on all for the principles of marketing. We have been appointed to launch a new magazine targeted at young women ages 17-21, and have to develop a Marketing Strategy in order to promote it and ensure its success. A strategy is lacking of showing weakness on any of these then the entire mix could falter and it could have serious repercussions on the success of your product. I have decided to improve on the existing magazine 'vogue.' Although it is one of the most successful women's magazines in history, I hope to make it more relatable to the average reader. I intend to keep its high profile fashion identity, informing the reader of the latest cat walk triumphs but perhaps add a section done by many other magazines, which translates these into...

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