The merger between Gillette and Procter and Gamble

... Nicky Colraine Economics 193 4/19/05 "This merger is going to create the greatest consumer-products company in the world ... It's a dream deal." Warren Buffett "This was two companies with great products, strong management and terrific business models coming together to create arguably the best consumer product company in the world" Michael Barbaro, Washington Post1 Introduction: The merger between Gillette and Procter and Gamble is indeed a strategic move on the part of both parties. It is a corporate marriage creating a union between male and female product lines; a contract valued at more than $55 billion dollars. 2 Commanding virtually the entire market, Gillette has been the world leader in the production of razors and other shaving products. In 2004, their global share of the razor market was 71.5%, nearly five times that of their nearest competitor. However, Gillette's depth runs much deeper than simply shaving accessories; oral care products, cosmetics, and domestic appliances

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