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The marketing principles of fruit winder
Member rating: No Rating | Words: | Submitted: Sat Mar 26 2005
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The marketing principles of fruit winder There are 5 main principles of marketing. They are * Understanding customer needs. * Co-ordinating functions to achieve marketing aims. * Adopting a marketing approach. * Effective customer communications. * Constraints. UNDERSTANDING CUSTOMER NEEDS - Kellogg's need to identify and understand the needs of both their existing customers, as well as any new potential customers. They will need to adapt their marketing approach to meet the need of these customers. If companies continually review all aspects of their products, making sure they still meet the requirements of the customers using the 4 P's, it will help to increase the number of repeat purchases/orders. Repeat purchases and orders go towards showing how successful the product is, and how successfully it is meeting the expectations of the customers. Based on this principle, we would carry out market research before choosing the marketing strategy we would use. We would then...
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