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The marketing of the Bridge Cafe Buffets is aimed towards all age groups. As the Bridge is part of the church buffets are offered for weddings
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CONTENTS PAGE Introduction. The Bridge Café. The marketing in practice. The macro-environment. The five competitive forces. Management expectations. Buyer behaviour. Market segmentation. The marketing mix. Pie chart showing market segmentation. The Bridge Café Take Away Menu. The Bridge Café Music Menus. The Bridge Café Buffet Menus. INTRODUCTION This report was commissioned by Mrs A Bernard to show my understanding of the tools, techniques and ideas presented in the marketing module. The report will cover marketing orientation, practice approach, impact and buyer behaviour. Development of marketing segments and the marketing mix. To display my understanding I have used the Bridge Café, which has been trading for eighteen months and is expanding its services. It is part of the Christ Church community outreach program and is designed to offer good food at a very reasonable price. The marketing of the Bridge Cafe Buffets is aimed towards all age groups. As the Bridge is part of the church buffets are offered for weddings, birthdays, christenings, blessings and funerals...
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