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The marketing mix all comes down to the 4 p's. It describes the set of ingredients or controlled variables.
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- Words:
- 510
- Submitted:
- Mon Sep 15 2003
... Marketing Mix The marketing mix all comes down to the 4 p's. It describes the set of ingredients or controlled variables. There are the decisions I must make which will determine the likely commercial success of the products I will be selling. The 4 p's are Product, Price, Promotion and place. Using primary and secondary research I have come up with a marketing mix for my shop. Product Product is one of the most important elements of the marketing mix if not the most important. To make my shop (Monkey Sports) a commercial success I must sell the right products that my customers are going to be interested in. The main products I will be selling is, football kits, badminton equipment and trainers. I chose this items because most people ticked these sports on my questionnaire than any of the others. All my products will vary in size, shape, design, colour and quality.
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