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The four p’s
Member rating: No Rating | Words: | Submitted: Tue Oct 17 2006
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The four p's Leisure and tourism coursework piece 2 Introduction Drayton Manors aim is to make people come there, and the way they can do that is by getting a target market and aiming it at that particular target group. Drayton Manors aim is to make sure when family come to Drayton manor they have a good time so they will want to come again because if they don't have a nice time they will not come again so the customers need to have a good time by when they use the services given by Drayton Manor the services should be good e.g. when a customer comes to Drayton Manor and Buys the ticket the staff should be polite and friendly. The products and services that are available in Drayton Manor park are 250 acre site, over 100 rides and attractions, 15 acre zoo and zoo farm, retail outlets, garden centre, nature trail,...
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