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The elements of the marketing mix
Member rating: No Rating | Words: | Submitted: Mon Oct 25 2004
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The elements of the marketing mix For this new company there is many different ways the company can market its self and its products. This can be shown when you look at the elements of the marketing mix, these are; 1. Product, 2. Price, 3. Place, 4. Promotion. All three of these will affect the ways the companies marketing strategy works. Product There are choices to be made for each. Firstly "Product" The product must be of a quality that not only allows it to be sold in a shop but it also must be seen as some thing that the customers feel they should have. The clothes sold in the shop will manly be of an existing brand name so this mean that the stock they hold will already have desirability. These existing brands such as "Quicksilver" will there for have there own advertising which will mean that the business will have advertising for the clothes they sell...
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