The aim of this piece of coursework is to create and present a business proposal for Alexandra Palace, which is suitable to bring in good income over a long period of time.

... Introduction Alexandra Palace is owned and controlled by the Haringey Local Authority. Over the years Alexandra Palace has had two devastating fires and as a result, has had to spend a large sum of money to rebuild certain structures. It is a fact that Alexandra Palace is losing a lot of capital each year. The cost of keeping it running seems to be more than any gross profit made. The aim of this piece of coursework is to create and present a business proposal for Alexandra Palace, which is suitable to bring in good income over a long period of time. There is more to Marketing than, selling. The 4P's are the four different aspects of marketing a product. Developing & Designing a Product: Businesses must conduct market research/questionnaire in order to find out what consumers needs are. All consumers have needs, these are the basic things which we all need

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