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The aim of this assignment is to study the present marketing mix of Poppets and depict a possible, future strategy.
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- Words:
- 5072
- Submitted:
- Tue Jan 27 2004
... The Aim The aim of this assignment is to study the present marketing mix of Poppets and depict a possible, future strategy. I intend to do this by researching the background information of Poppets and find out the existing flavours, what size packets are sold and who makes them. I am then going to investigate to existing marketing mix of Poppets using websites, textbooks I have obtained and notes I have taken. I am going to look at the marketing mix thoroughly so I know exactly what the marketing department do and why. After I have completed exploring the Poppets marketing mix I will then analyze the data from the OCR questionnaire and classify the main strength and weaknesses of the marketing mix Poppets use. This will help me to suggest a potential marketing strategy for Poppets. I would like to do both primary and desk research to help me find a possible
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