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The Objectives Of Marketing The marketing objectives of a company should also be the business objectives; marketing should enable the company to achieve its objectives. Any marketing objectives should include some of the following: * to target a market or part of a market, a MARKET SEGMENT * to maintain or achieve a certain MARKET SHARE * to develop a range of products * to improve the image of the products or the company as a whole. These objectives are naturally linked and in trying to achieve one it is possible, and desirable, that others are achieved at the same time. The Marketing Process The Marketing Process of a company is a continuous system. It starts with Market Research and product research, to find out what the customer wants and needs. The next stage is to decide upon a plan. This will include the company's objectives and a plan for the company's marketing activities. The next stage...

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