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The Marketing Mix for Last Minute.com Author: Chelsea Stafford Wednesday 13th December 2006 Contents Introduction 3 Procedure 3 Case study 3 Background 4 Findings 4 Marketing mix 4 What the 4Ps are: 5 Additional 3Ps 6 Last minute.com case study 7 Price 7 Place 7 Product 8 Promotion 8 People 9 Processes 9 Physical Evidence 10 Conclusion 10 Bibliography 11 Internet 11 Books 11 Introduction Analysis and report on the marketing mix for lastminute.com and to review each aspect of the 4 ps and how the additional 3 ps of the marketing mix add value to the service marketing of lastminute.com marketing activities. Evaluate the marketing activities of lastminute.com in terms of the marketing mix. Procedure Evidence to support the following report was gathered from several areas: Research of lastminute.com Review of handouts Reference to marketing books Case study Analysis of the above research was undertaken to produce a report regarding each aspect of the marketing mix for lastminute.com. Background Lastminute.com was set up in 1998 with its aim to become the number one European e-commerce lifestyle player by delighting their customers with great value inspirations and solutions. It prides its self on offering something a little bit different to its customer's by...

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