The Marketing Concept.

... Task 1 The Marketing Concept 'To achieve success companies must go further than mere customer satisfaction, they must do it better than competition.' A quote from Jobber in 1995 was: - 'The achievement of corporate goals through meeting and exceeding customer needs better than the competition.' Basically I think that these quotes mean that to gain a customer you must work to please everyone's needs and wants before thinking about profit. If a company has no customers then it can't make profit which means there is no reason for its existence. Marketing is more about the customers not the company, so this why all the marketing in a business should be spot on. Product research, the location of a store (if applicable), etc. I chose to look at the McDonalds marketing concept and found this example of model marketing concept and thought how McDonalds would use these guidelines to meet customer wants and

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