Your Status: Logged out Log in

The Importance of ‘Location’ in Retailing  

Member rating: No Rating | Words: | Submitted: Mon Apr 24 2006

Page Preview
Preview
Previous 1 of 10 Next

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

Module Number: MAR18-3 Retail Marketing Seminar Leader: Robert Hadland The Importance of 'Location' in Retailing Student Name: Xiyue Wu Student Number: 0502131 Introduction As one of the four elements of marketing mix, location is often cited as the three keys to success in retailing. Indeed, as retailers come at the end of the supplier chain and provide the final link between producer and consumer, their success or failure to a large extent depend on their choice of location. Brown elucidated the significance of location in the following way: Important though the other elements of the retail marketing mix undoubtedly are, the most sophisticated store designs, meticulous merchandise planning procedures, imaginative advertising campaigns, astute pricing policies and competent sales personnel all come to naught if a retailer's locational strategy is flawed (1994) However, while acknowledging the crucial role of location, it could be argued that like the majority of the retailing's...

Get instant access



  • Instant, unlimited access to our documents in full
  • Swap your work for free access, or pay £4.99
  • To see the full version of this document and 147,231 others
Register Now
OR

Receive email updates for this category



  • Simply tell us your email address and receive a weekly Study Help Email for FREE
  • Receive 3 FREE essay views with each email
  • Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk