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The Impact Of Product Location
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- Words:
- 1190
- Submitted:
- Fri Aug 26 2005
... The Impact Of Product Location Before we start I think it is important that I clarify what we mean by Marketing as a concept. Basically it is about selling products that customers want to buy, this is achieved by putting the customer first. Continuing customer research identifies needs and trends in customers buying behaviour which we can cater for to attract further customers. By satisfying the needs of our customers they will become regular customers and will potentially recommend us to their friends and families. The way that we meet our customers needs is by getting the right balance of the "marketing mix" by selling the right product at the right price in the right place whilst being presented correctly. As we advance into the twenty first century there is a stronger focus on marketing than selling within our supermarkets. The supermarket retail sector in this country has reached maturity and as
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