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Telemarketing By Bryan Chong Abstract To face drastically competitive marketing, business firms seek the marketing method of low-cost and high-effectiveness in order to get ahead in the difficult marketing environment. Marketing is not like what it used to be. This exciting, somewhat uncomfortable face has come home to stay for most marketing professionals. Change in markets, technology, distribution and communication have worked like earthquakes to fold and shift hallowed assumptions( burying some, elevating others, and exposing entirely new approaches. Telemarketing has experienced all of these changes. Old approaches are no longer acceptable, tested and proven wisdoms have become even more important, and new demands have forced the evolution of unprecedented new capabilities and powers. Clearly, the time has come to survey and chart this new Telemarketing landscape. Because telephones are very popular, the cost of salespeople selling is growing, and the using of 800 numbers is much more common today. These factors...

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