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Take the main points of your marketing mix and explain how they tackle aspects of the PEST or how the pest will influence them.
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- Words:
- 1473
- Submitted:
- Mon Jul 12 2004
... E3 - Take the main points of your marketing mix and explain how they tackle aspects of the PEST or how the pest will influence them. Marketing mix is the combination of strategies and tactics, company policy, techniques and activities to which resources can be allocated in such a way that the organisation's objectives can be met and exceeded. Marketing mix aims to ensure that - Product - Defines the characteristics of your product or service that meets the needs of your customers. Place/distribution - Some of the revolutions in marketing have come about by changing this P. Think of telephone insurance and the internet! A bit of lateral thinking here might reap rewards for your business. Price - Decide on a pricing strategy - do not let it just happen! Even if you decide not to charge for a service (a loss leader), you must realise that this is a conscious decision and
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