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Strategic Marketing.
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- Words:
- 5323
- Submitted:
- Mon Dec 22 2003
... Strategic Marketing. PROJECT PHASE-I Paktel Limited. Presented To Mr. Saquib Bhatti Punjab College of Business Administration Preface The basic purpose of this project was to study & analyze the complete micro and macro environment of the organization. This is conducted in developing new business or idea or strategically planning. This process involves many steps and procedures and passes through a number of stages. By understanding and studying this process at this stage we can easily make it useful for our potential future life. We choose Paktel Limited for this study because the company is a completely service oriented company and has many forces and influences acting on it from its environment. The above mentioned company is a perfect example of a growing concern looking for a strategic change. From humble beginning in 1990 from Karachi, Paktel Limited., is now one of the oldest and Pakistan's largest communication service company. Information on the subject. Acknowledgement We have a few
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