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1.0 Introduction 1 1.1Company Background 1 1.2 Vision 2 1.3 Mission 2 1.4 Current strategies 2 1.4.1 Product diversification 2 1.4.2 Cost cutting 2 1.4.3 Innovation support by IT 3 1.5 Strategy Issues 3 2.0 Five forces model of competition 3 2.1 The rivalry among the competition sellers 3 2.2 Competitive force of potential entry 5 2.3 Competitive forces of substitute product 5 2.4 Competitive forces of bargaining power of supplier 6 2.5 Competitive forces of bargaining power of buyer 6 3.0 Key success factors 6 3.1 Brand loyalty: 6 3.2 Retailer network: 7 3.3 Advertising: 8 4.0 SWOT 8 4.1 Strength 8 4.1.1 Brand Building 8 4.1.2 Customer Focus 8 4.1.3 Material Handling 9 4.2 Weakness 9 4.2.1 Slow growth rate 9 4.2.2 High operating cost 9 4.3 Opportunity 10 4.3.1 Environmental care 10 4.4 Threats 10 4.4.1 Increasing material cost 10 4.4.2 Health awareness 11 5.0 Conclusion: 11 6.0 Recommendation 12 6.1 Create the new brand product series 12 6.2 Maintain brand reputation 12 6.3 Increase the Revenue. 12 1.0 Introduction 1.1Company Background P&G is one of the best known and biggest consumer goods companies in the world. It owned several well-known brands that were sold in over 140 countries to nearly 5 billion consumers. For example, Tide, Pantene and Pampers. P&G was founded by William Procter and James Gamble as a partnership...

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