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Should Nike launch a Sugar-free Chewing Gum?
Member rating: No Rating | Words: | Submitted: Fri Sep 05 2003
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SECONDARY RESEARCH INTO THE MARKET POTENTIAL FOR A NEW PRODUCT LAUNCH Coursework Secondary Research Assignment code BUX1 Should Nike launch a Sugar-free Chewing Gum? Introduction Before any company launches a product it first carries out market research in order to find out if the new product will work, make a profit for the company and increase the companies' market share. In this coursework I intend to carry out secondary market research in order to decide how feasible it would be for Nike to launch a new range of sugar-free chewing gum. The reason for using secondary and not primary research is mainly because secondary research tends to be far cheaper to collect than primary research. It is also easier to find and can be gathered faster. By gathering relevant information from several sources I will be able to get an overall view of the chewing-gum market. I will look at market shares, market growth, market...
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