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Section 2 - Market Research
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- Words:
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- Submitted:
- Thu Nov 06 2008
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... Table of Contents Market Research - What is market research? Why is it important? 3 My Market Research Questionnaire - Why use questionnaires? & My questionnaire 4 My Questionnaire Results 6 My Questionnaire Summary 16 Market Research What is Market Research? Market research is where an entrepreneur or a company director collects and analyses data which may be useful to the business in the near future. The data gathered is information mostly about the market; the product's that are to be offered for sale in the market; the current trends and potential customers; the competition between companies which could take potential customers; and finding out about the area you're in and weather there is a high footfall rate. Market research is a good way of finding out what kind of things your customers want and need. Market research could be done in different ways like surveys, questionnaires, interviews, ect. Why is market research important to my business? Market research is important
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