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5. SWOT Analysis In this section, I will analysis 4 different elements which are significant to my business. This is a form of strategic planning, used to analyse the "SWOT" that my business will have. SWOT stands for: * Strengths * Weaknesses * Opportunities * Threats This involves identifying and explaining the internal and external factors that will be beneficial or a disadvantage to achieving my aim- running a successful business. Strengths A strength is something my business does well, giving it an advantage over its competitors. These are internal factors, as they are points related to my business only. * Research I have done primary and secondary research on many aspects of the business world before starting my accessories business. I have designed a questionnaire that contains queries significant to my business, gave it to people to be filled in and then analysed my results of the questionnaire using graphs. From this, I have concluded with...

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