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Swot Analysis (PS2) A swot analysis shows where a business is at the present time. To find out where a business actually is and how they are doing requires a marketing review. A swot analysis is the external and internal factors which affect a company's performance. Most businesses analyse their current position by using a swot analysis. Internal * Strengths- the strong points of the business * Weaknesses-the problems it has at present. External * Opportunities -which may arise in the future * Threats- which may arise and should be avoided. Strengths. * The Sony playstation 2 has a vast range of games available compared to its rivals like the X-box and Nintendo game cube. The playstation has over 500 games. The X-box only has over 60 games and the Nintendo game cube has just over 35 games. * The cost of the playstation 2 is reasonably price since it consists of a DVD player. The games are adequately...

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