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SWOT Analysis for Danone in China
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- Words:
- 587
- Submitted:
- Mon Jun 06 2005
... SWOT Analysis for Danone in China> Backgrounds: Groupe Danone is the global leader in cultured dairy products (including yogurt, cheese, and dairy desserts) and second-largest producer of biscuits (after Kraft's Nabisco) with Jacob's and LU cookies and crackers. Its Evian and other brands make it No.2 in bottled water (behind Nestlé). Danone entered China in 1987. Although it had suffered setbacks as other multinational dairy corporations at the beginning, it has now got the top position in the Chinese market. It is not only the largest partner with China's two leading beverage makers- Hangzhou Wahaha Group and Guangdong Robust Group, but the third largest stockholder of Bright Dairy, the Shanghai- based company.> SWOT Analysis: Strengths: * Remaining rapid growth in Chinese market, with sales of bottled water and biscuits showing steep rise. * Outstanding marketing know- how to serve powerful local brands. * A broad market share, with sales of bottled water
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