Retaining customers – What forms a high quality relatioship?

... Retaining Customers - What forms a high Quality Relatioship? Because of the wide knowledge of what forms a high quality relationship and because of the assignments limited extent, the author has been compelled not to make in-depth analysis about the areas, and therefore not be able to cover it all. What forms a high quality relationship? To give a suggestion of what forms high quality relationship from the business to business point of view the author of this paper has looked relationship marketing and quality service, what it means and furthermore how it can be improved. " Relationship marketing is to identify and establish, maintain and enhance and when necessary also to terminate relationship with customers and other stakeholders, at a profit, so that the objectives of all parties are met, and that this is done by mutual exchange and fulfilment of promises" (Grönroos 1994) Tubull and Wilson advocate that a

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