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1. INTRODUCTION Before to continue the assessment is necessary know the mains concepts about the wide world of Retail Marketing management. There are many approaches to understanding and defining Marketing words, but I have chosen most relevant words to understand about what is in really terms Retail Marketing Management. * Retail: "Any business that directs its marketing efforts towards satisfying the final consumer based upon the organization of selling goods and services as a means of distribution. The Actual term ´retailing` is thought to be derived from the old French word ´retailler` which means ´a piece of`` or ´to cut up` (Brown,1992). This implies the breaking-of-bulk function of the retailer- that is, the acquiring of large amounts of the products they sell and dividing them up into smaller amounts to be sold to individual consumers."(Retail Marketing Management, David Gilbert) * Marketing: There are many definitions of marketing and much confusion about...

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