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Research objectives for Somerset house.
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- Words:
- 3442
- Submitted:
- Wed Apr 07 2004
... MARKET RESEARCH Research objectives Research objectives involve finding out about the market type and what is going on in the market. Somerset house wants to find out what age group visit the galleries and what attracts them, this will enable Somerset house to find out which age segments don't visit and which age groups to aim for in the future and how to attract them to visit the galleries. Somerset house has to find out whether its customers are satisfied with the service they receive at Somerset house and if not why? And how can it be improved to meet every bodies needs. Customers can be unsatisfied for a number of reasons for expel poor service or customer service, if this is the problem Somerset house can improve its customer service by training its staff. Solving the problems may lead to more customers. I want to find out what age groups
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