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Research and Development


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Research and Development

... Research and Development The work of research and development involves developing new products and improving current ones through various forms of research. New products and improvements to current products are needed to meet the requirements of customers, taking into consideration changes in consumer demand, seasonal sales changes, and the availability of new materials and technology. The marketing department collects information about changes in consumer demand and the requirements of customers. The research and development department must also be aware of new materials, technology and products that affect the customer's requirements and possibly the future of their customers needs. For example development within the music industry has moved it forwards with the development from audiocassettes audio CD-ROMs. New technology can also allow a company to manufacture a product more efficiently to meet consumer needs and demand. Research is also vital as it provides information for the development of products Also research and development can

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